Over 250 exhibitors and 1,500 buyers gather for a strategic event organized by Veronafiere, ITA, and the Italian American Chamber of Commerce Midwest.

The second edition of Vinitaly.USA, held on October 5–6, 2025, at Navy Pier in Chicago, reaffirmed the central role of Italian wine in the U.S. market. The event brought together more than 250 exhibitors, including wineries, regional collectives, and consortia, for two days of business meetings with over 1,500 international buyers.

Opening the event, Francesco Lollobrigida, Italian Minister of Agriculture, described the strong participation of Italian producers as evidence of the U.S. market’s continued importance for the wine sector. He emphasized that Italian wines remain highly sought after by American consumers and reaffirmed the government’s support for the entire supply chain in promoting the country’s unique winemaking tradition and its ability to face new challenges with confidence.

Additional support came from Antonio Tajani, Deputy Prime Minister and Minister of Foreign Affairs, who highlighted the government’s broader export objectives. In a message to participants, he reiterated that the wine industry is a strategic component of Italy’s “growth diplomacy,” with the national goal of reaching €700 billion in exports by the end of the current legislature. Tajani also announced the creation of a new Tariff Task Force within the ministry to assist companies in navigating trade barriers and duties.

Vinitaly.USA 2025 was organized by Veronafiere–Vinitaly in collaboration with ITA – Italian Trade Agency, Fiere Italiane, and the Italian American Chamber of Commerce Midwest. As explained by Federico Bricolo, President of Veronafiere, the initiative represents “the Italian wine industry’s coordinated response to tariffs and global market uncertainty.” The event also included an integrated program featuring wine2wine Business Forum, Vinitaly International Academy, Vinitaly Tourism, and SOLExpo, consolidating Italy’s presence in a strategic and competitive market.